Valora is Switzerland’s largest convenience and food service provider, with a portfolio of strong individual brands. The corporate website brings them together without levelling them out: modern, multilingual and opened up differently for each target group.
Media, applicants and partners look for different things on the same website. The website had to get each of these groups to their goal quickly.
Instead of mapping the group structure, the website guides visitors by what they are looking for. Each group finds its way in at first glance.
The dynamic page structure gives communications room for storytelling: rich media content, visualisations and social media integration can be combined freely on each page instead of being forced into a fixed template.
The technical foundation is the cloudtec Stack with the publishing system Publio by cloudtec.
The group website presents the strategic brands without standardising them. Each one keeps its own visual language.
One editorial process for four languages and several brands, with tools the communications team operates itself.
Content is created once and appears in all language versions, with an overview of what is still missing.
As long as we operated the website, it was available around the clock in four languages. Publio by cloudtec controlled publication and kept the language versions together so that nothing drifted apart.
The website is designed for every screen size, not adapted afterwards.
Layout, image crops and navigation follow the device. On a smartphone, the brand world stays readable without any content disappearing.
Press releases, image material and the contact to the media office are in one place.
The latest releases appear at the top as cards with date and short text, all older ones in the archive. The media centre provides photos, logos and documents on the group and on the individual formats. The communications team publishes new releases itself.
Applicants search open positions by title, location and radius and narrow the list down further with filters.
The portal imports the job ads automatically from Umantis and softgarden via interfaces. Each position shows the place of work, workload and department directly in the results list. Interesting offers can be saved as favourites, and like the main website, the portal is multilingual.
A group website of this size calls less for creative leaps than for a reliable process.
Concept and design were created with the communications team. The target group structure is the result of these conversations, not of a template.
The website was designed so that the communications team could maintain content, the annual report and charts itself, without going through development.
We have created further websites for Valora: avec, Brezelkönig, Ditsch and the online annual report.
We’ll show you how to create a structure in which each group immediately finds its way.
